Application of quality standards of products and services at the restaurant 'Marashi' in Prizren, Kosovo

AuthorHysni Ahmeti
PositionFaculty of Tourism and Hospitality 'Shën Klimenti i Ohrit' -Ohrid, Macedonia
Pages161-171
European Journal of Economics, Law and Social Sciences
IIPCCL Publishing, Graz-Austria
Vol. 2 No. 1
January, 2018
ISSN 2519-1284
Acces online at www.iipccl.org
161
Application of quality standards of products and services at the restaurant
“Marashi” in Prizren, Kosovo
PhD (C.) Hysni Ahmeti
Faculty of Tourism and Hospitality “ Shën Klimenti i Ohrit” -Ohrid, Macedonia
Abstract
Quality is economically expressed through prot which is the highest objective of any
organization Hereupon the existence and lack of quality do not directly aect prots
The quality of products and work processes as well as the continuous improvement of
workpractice isa permanentand strategic goalof anorganization Therequirements and
customer satisfaction, as well as other stakeholders (owners, employees, suppliers), should be
systematically managed in all work processes.
Althoughthe focusof scientists ison dierentaspects ofproduct andservice qualitythey
agreethataentionshouldbeplacedonthelevelofsatisfactionthatallconsumersreceiveasa
resultofthequalityofserviceprovidedandsatisfactionwiththeservicesaeruse
Themost commondenition ofthe qualityof servicesin restaurantsis theview thatthere
exists a connection between customer expectations and performance views with which the
customerexperiencesthequalityofserviceasamultidimensionalconcept
Theaimof thispaperistoresearch theimplementationofthe qualitystandardsofproducts
andservices oeredby therestaurantsin Prizrenand inparticularthe ISO standards
interms ofthe internalandexternal environmentof thecompanytounderstand beerthe
importanceofthequalityofoveralloperationofthespecichotelcompanieswithparticular
emphasis on the restaurant “Marashi” in Prizren.
Keywords: Qualityservicerestaurantstandardshoteliery
Introduction
Thenotion ofquality isa multidisciplinarycategory thatcannotbe expressedin a
singledenitionbut recentlythemostaccepted denitionisthatqualitydenesas
the sum of all the properties and characteristics of a product or service relating to
their ability to meet the expressed or indirect needs of users (Juran, 2002).
Qualitycanbeunderstoodindierentwaysbecauseonemeanscustomersatisfaction
others understand this as harmonization of the terms of contracts and agreements,
while for third parties it can be described as compliance with the relevant standards.
Moreaention should bepaid to thequality plan wherethe denition ofquality
objectivesispresentedasarststepandaccordingtoISOstandardstheobjective
ofthequalityisdenedassomethingthatisrequiredoraemptstobequality
The quality of tourism and hotel products and services diers from that of other
economicactivitiesThequalityserviceinthehotelsectormeanssatisfyingtheneeds
and demands of guests. In the modern circumstances of tourism or hotel activities,
every maerin our case food special aention should be paid to the quality of
thefoodstus because thereis alsothe keyto success andthe constantaitude to
competition in strong tourist markets of tourism.

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