AUDIOVISUAL: NEW PORTUGUESE TV CHANNEL SURFS ON THE SUCCESS OF SMS.

PositionSMS TV - Brief Article

A new interactive TV channel has, since its launch cable TV in Portugal on November 26, asked viewers to choose which programmes they want to watch via SMS (Short Message Service). SMS TV, which broadcasts 24 hours a day, allows viewers to ointeracto with the whole of the channels programming via SMS, the channels executives say. Each broadcast is sponsored by one of the main Portuguese mobile or fixed telephony operators: TMN-Portugal Telecom, Optimus (Sonae group) and Vodafone. The viewers can vote to decide on the next programme, send comments, take part in games or choose the ending for episodes of the channels top soap opera.

The new channel hopes to benefit from the runaway success of text messaging, which has become quite a phenomenon in Portugal...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT