CHARGING FOR ONLINE INFORMATION IS RISKY.
"It was always our intention to wait until the website was solidly established, with lots of hits, so that we had a large base of loyal online readers before returning to a profit and cost model," explains the FT's financial director, John Makinson. Many newspapers are suffering financially, in both their online and print versions, from a drop in advertising revenue due to the worldwide recession and will no longer be offering the fruits of their employees' labours free to readers.However, the experts warn there is no guarantee...
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