COMMISSION APPROVES QUALITY BEEF AND VEAL PROMOTION PROGRAMMES.

The European Commission has approved 21 action programmes being carried out across ten Member States (Austria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain and the United Kingdom) to promote sales of quality beef and veal for the 1998/99 marketing year. The programmes adopt a number of different promotional approaches such as advertising campaigns in the media, dissemination in magazines and papers, point-of-sale marketing measures, public relation measures and participation at trade fairs, and the marketing...