Effects of marketing in different stages of development

• Author: Demir Lima
• Position: Fama College, Pristina, Kosovo
• Pages: 343-348

Academic Journal of Business, Administration, Law and Social Sciences

IIPCCL Publishing, Tirana-Albania

Vol. 2 No. 2

July 2016

ISSN 2410-3918

Acces online at www.iipccl.org

343

Eectsofmarketingindierentstagesofdevelopment

PhDDemirLima

Fama College, Pristina, Kosovo

Abstract

In everyday life, by reason of ignorance of the essence of marketing, we come across

numerous cases of misuse and improper understanding of word marketing. Nowadays people

havemoretheaitudeintheconsciousnessoftheneedforunderstandingandrecognitionof

therightmeaningofthewordmarketing There are many denitions about Marketing in

literatureandcontemporarypracticeeachaempttodenethetermmarketingcanonlypartly

beunderstoodassuccessfulandcomplete Indeeditis impossibletodene andsummarize

in only a few sentences everything that has to do with marketing as a process and its roles.

Marketingspecialists need to identify the concernsanddesires of consumers to be ableto

targettheir minds heartsandsouls In theparadox of globalization concernand common

consumersdesireistomakethesocietyandtheworldabeerplaceandevenanidealplaceto

liveSomecompaniesaredoingakindofdierentiationthroughcorporatephilanthropy for

socialorenvironmentalcausesNowwearewitnessingthebirthofMarketing

In a world full of confusion, they are looking for those companies that can complement them

deeper for social justice, economic and environmental mission, vision and company values

thattheyrepresentInselectingproductsandservicespeoplenotonlydemandthefulllment

oftheirfunctionalandemotionalbutalsothehumanspiritualfulllment

Thethirdforcethatgivesimpetustothecreationofmarketingistheemergenceofcreative

society. People in creative society are people who have developed the activity of the right brain

hemisphere and working in creative sectors such as science, arts and professional services.

Basedonthesefactstheeraofmarketingistheerawheremarketingpracticesarestrongly

aectedbychangesinconsumerbehaviorsandaitudesItisthemostsophisticatedcustomer

centric era where the customer requires more cooperative aitudes cultural and spiritual

marketing.

Keywordsmarketing, value, costumer, service, human.

Introduction

As we know, marketing is more widespread than sales or publicity activity. American

MarketingAssociationoersthefollowingdenitionMarketingistheactivity

community institutions and processes for creating, communicating, delivering and

exchangingoeringsthathavevalueforcustomerspartnersandsocietyingeneral

Marketing idea was conceivedinitiallyin Asia inNovember by a group

of marketing consultants, of a company for marketing services based in Southeast

Asianled byKartajayaAertwoyearsof cooperationfor furtherdevelopmentof

thisconceptKotlerandKartajayapublishedamanuscriptinthethanniversaryof

theAssociationofSoutheastAsianNationsASEANinJakarta