English Language Importance in the Development of Tourism Management

• Author: Demir Kroj
• Position: University of Tirana, Sarande Affiliate
• Pages: 149-152

ISSN 2410-759X Balkan Journal of Interdisciplinary Research Vol 1 No 1

Acces online at www.iipccl.org IIPCCL Publishing, Tirana-Albania May 2015

149

English Language Importance in the Development of Tourism Management

Demir Kroj

University of Tirana

Sarande Aliate

Abstract

Language has great importance in the dialogue and understanding between tourists and tourist

facilities. And the English today is an international language, and most of the tourist establishments

require employees to speak English in addition to the local language of the country, because English

now has become the most common and familiar language for almost all human beings. Among

other uses, it is the key language of business, service, marketing, management and other vital areas.

erefore there are a lot ofinstitutes that give courses in this language in order to help build the

necessary capacity. Considering the tourism need tofriction with foreigners directly, I will focus in

this paper on the importance of the English language in the Sector Development. is paper also

encourages practitioners to pay attention to the language issue. Collaboration among educational

providers and tourism organizations is required if they want to compete in the global market.



Key words:Language, Tourism, Management, English, Development.

Introduction

e fast worldwide progression of tourism management has been a signicant advance

withinthe tourismindustry overthe latest decades.

Communication is essential to the management. English language will be an

important means to communicate within tourism organizations and for tourism

management.Languagealso activates thetourism organization to drive forward.

Buckley et al pointed out that the language plays role in facilitating communication

between head quarter and subsidiaries. Consequently, high-level personnel with language

skills are becoming more and more necessary to corporate eciencyand success in

tourismmanagement inthe global environment. Personnel with language skills are needed

as local agents of tourism organization doing domestic tour business. Eective tourism

management is concluded that it is dependent partly on the use of language, especially

inthe form ofpromotion, instructionsand other writtenmaterial. is paper aims to

analyze the roles of English language, to consider the denitions of tourism management,

to investigate tourism management and development, to understand language policyand

tourismmanagement,to examinethe characteristics of tourism management, to discuss

the service quality in tourism organizations, to propose options for managing language

problems and to testify the concept for measuring eectiveness of tourism management

and the importance of language in general.

Nature and signicance of English in tourism organizational management

Language is a system of spoken or written symbols that can communicate ideas, emotions,

and experiences .Understanding the role of language, organizations can improve the

coordination skills, operate better new technology, develop customer satisfaction and

have eective management in the tourism industry. Domke-Damonte and Nurden