Ethics and the 'red lines' in online media in Kosovo

AuthorLirie Aliu
PositionContemporary Social Sciences-SEEU, Macedonia
Vol. 3 No. 1
January, 2019
European Journal of Economics, Law and Social Sciences
IIPCCL Publishing, Graz-Austria
ISSN 2519-1284
Acces online at
Ethics and the “red lines” in online media in Kosovo
PhD (C.) Lirie Aliu
Contemporary Social Sciences-SEEU, Macedonia
The journalist's social and professional status is a topic that requires a multidisciplinary
approach to identify the ways of information and its assignment. Scienti c reviews are subjects
of a study in the interest of mass communication science, focusing on the eld of journalism
and communication politics on themes and expressed through the knowledge of people
responses and their opinion. Nowadays in the time of modernity which is characterized by
a fast increase, distribution and continuous interaction through media across the globe, thus
making the mediation process an essential feature of society and of everyday life. Problems
come to light when a false and defamatory statement about an individual is published to a
third party, causing damage to the reputation of the person. Each state creates defamation laws,
although Kosovo still has no law regarding defamation for online media even though it may
be considered responsible for defamatory communications. Along with the transformation
of technology conditions and tools the profession of journalism is transformed as well. The
socio-professional status of a journalist depends so much on the objective situation of the
journalist's profession, which, in addition to many other circumstances, is largely determined
by the society they are trained and the media owner. And hence my research questions in
relation to the news and credibility of the broader audience.
Keywords: Ethics, journalist, defamation law, online media.
Introduction and methodology
Everything in the journalism begins and ends with the news, new information contain
the answers to the six basic questions (Who, When, Where, What, Why and How) about
certain events. (Kipling 1865-1936) (Hicks 2016) Further Allan Bell, says,” the stories
contain stories and images of our day” (Balle, 2011, 21). Fair and correct information
is only achieved through free media. Media freedom is one of the main pillars for
the proper presentation of a democratic society, and righteously is considered to be
the "fourth power" of a state, following the powers of the government, the decision-
making authority and the judiciary (Bacaj, 2010). Mass media, especially last decades,
a ect public opinion with online information through local news portals, enabling
large groups of widely distributed people to develop collective a itudes of public
and political a airs; access to online newspapers simply tell people what issues
are important and motivate the public to act. It may be a long struggle, but some
independent media and civil society organizations in the Balkans are determined
to counter the wave of false news and misinformation that is " ooding” the Balkans
(JNK, 2017).1 In Scherer book, “Do we need journalists?” writes,"The added value of
professional journalists will also be the rapid stipulation of the context, essential to
coping with the excess of information in an increasingly complex world, where the
1 h p:// llon-lu a-kunder-makinerive-te-lajmeve-te-rreme-ne-ballkan/.

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