Geoculture world system, access to Balkan and Albania

AuthorIlirjan Çukaj
PositionMetropolitan University of Tirana
Pages209-215
ISSN 2410-3918 Academic Journal of Business, Administration, Law and Social Sciences Vol 1 No 1
Acces online at www.iipccl.org IIPCCL Publishing, Tirana-Albania March 2015
209
Geoculture world system, access to Balkan and Albania
Ilirjan Çukaj
Metropolitan University of Tirana
Abstract
If culture as a term covers a broad range of relations and social behavior, mutually implicated in
inuential and economic cycles of the global system, then it becomes wordy geoculture. Geoculture
system is used as a term by Wallerstein (2004) who had treated it as a concept largely unused and
under a theory of geoculture which plays an important role in the present world system. e theses
that is presented in this article is that the global trajectory in the Balkan region is increasing from
culture and that, it is imperative to establish a strategic culture direction and management, which,
in turn, should be formed not only as a principal need, but also as an obligation of social state
institutions to nd the viable solutions of the global market policy, economy and culture. And in
response to the challenging question the culture of integration becomes imperative now facing
nationalism. Albania will have to manage perceptions, fears and realities arising from the above
mentioned phenomenon, to establish a balance between the “inside” and “outside” views. In this
sense main challenge of Albania is the management of cultural globalization to get the most of
opportunities despite the risk of losing ground globally.
Keyword s: Geoculture system, globalization, economy, Balkan.
Introduction
Culture consists of values. e denition of “culture” is thought as a value of “high elements
of the human mind, art, science, literature, music”. So, culture means developing a high
degree of intelligence in certain areas such as art, science (Worsley, e ird World,
1967) etc. Braudel in his book “e grammar of Civilizations”, analyses: “e Dictionary of
humanities doesn’t allow cut denitions. Not that everything in this dictionary is uncertain
or has become such, but most of the terms, not only is not dened once for all, but move
from one author to another and do not stop changing before our eyes. Williams who
wrote “e Sociology of Culture” (Dervishi, 2000, 25-31) wrote that: “Cultural values are
general concepts that dene if a culture is desirable or undesirable, good or bad, beautiful
or ugly. Culture is related to society but the links between them are very narrow and also
dier from each other”. Every culture contains unique patterns of behavior that seem
foreign to people with dierent cultural backgrounds. Values and norms of conduct vary
widely from culture to culture. Every culture contains unique patterns of behavior that
may seem foreign to people who have dierent cultural backgrounds.(Giddens, 2007,
49). Culture is a way of life inherited, shared and cultivated, owned by individuals for the
purpose of being members in a social group. In this sense, culture expresses more than
“having” something. It expresses that we “are” s omething. It is an internal condition of the
mind and soul, not an amount of circumstances. It’s a completely dierent distinction: a
spiritual issue. Without this “subject”, there would not be the spirit, and “we were not even

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