Bookshops on the Internet, with their virtual shelves, massive store of reference material and 24-hour availability are flourishing in Germany, attracted by a market that promises to be as lucrative as it is hard fought over. At the beginning of 1998, began trading in Germany. An American company with an established reputation, it acquired control of the cyber-bookshop November has seen Bertelsmann launch Books Online, an electronic version of its book clubs.The German publishing giant has invested USD200 million in, the on-line trading subsidiary of the American publishers Barnes&Noble. Oliver Bruecken, a Director of, another virtual bookshop, points out that the Internet is expanding rapidly and its potential is...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT