Human capital and competitive advantage in business organization in the region of Kosovo

AuthorDuda Balje
PositionUniversity 'Educons' Sremska Kamenica, Srbija
Pages51-60
European Journal of Economics, Law and Social Sciences
IIPCCL Publishing, Graz-Austria
Vol. 2 No. 1
January, 2018
ISSN 2519-1284
Acces online at www.iipccl.org
51
Human capital and competitive advantage in business organization in the
region of Kosovo
Prof. Dr. Duda Balje
UniversityEduconsSremskaKamenicaSrba
Abstract
Successful adjustment to all that is taking place and to the changes of the environment in
which people enterprises and economies live and act is reected in the evaluationof the
humanfactorasasignicanteconomicresourceThelearningsocietythatthe currentsociety
is striving for, enterprises and economies base the competitive advantage on the knowledge
which is found in people in using potential chances and knowledge is necessary in order to
realize it. That is why development aims of the most developed countries in the world are
established, in fact, investment in human capital is increased and various innovation activities
through constant learning and education of the people employed in organizations Aer
researchwecometo theconclusion thatthehuman resourcesarenot themostsignicant in
thebusinessoforganizationsintheregionofKosovothatalotmore aentionisgiventothe
materialresources reasons are givenabout that kind of conditionas well as consequences
that directly aect the quality of accomplishing the aim and competitiveness that Kosovo
accomplishes in relation to all the countries in the region.
Keywords: present organizations, intellectual capital, knowledge, human capital, learning,
competitive advantage, innovations.
Introduction
The impact of human capital to create and maintain competitive advantage in Kosovo
was examined in this study which, otherwise, is the poorest area in the region. Gross
domesticincomeGDPpercapitainthecountryisestimatedatwhichwould
bethe rd place in the world, behind Macedonia, Albania, Serbia and Bosnia and
Herzegovina.
Kosovo has an average unemployment rate of 45%. Youth unemployment reaches
70%, which is virtually a recipe for unrests, especially given the fact that half the
population is under 25 years of age and about 21% between 15 and 25 years of age.
TheWorldBankestimatesthatoftheKosovopopulationlivesbelowthenational
poverty line (€ 45 or $ 60 per month). It is not exaggerated to say that the stability and
development prospect of Kosovo, which is facing the reality of unemployment and
poverty, largely depends on the creation of jobs. 
Currently, more than 98% are family-owned businesses, micro, small and medium
sizeenterprisesSMEInarecentUNDPreport itwasconcludedthatthemarketin
Kosovo was unbalanced. High emphasis is placed on opening of the companies in an
environment that is already saturated with tertiary companies or low added value
rmsintheservice sector In order that this very narrow paern of growth turns
 WorldBank
 DevelopmentIndicatorsintheWorldin

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