International Brands in a New Economic Concept in Albania

AuthorAda Haxhi
PositionHead of Legal & Human Resource Department of AVIS Rent a Car
Pages95-98
Vol. 3 No. 2
July 2017
ISSN 2410-3918
Acces online at www.iipccl.org
95
Academic Journal of Business, Administration, Law and Social Sciences
IIPCCL Publishing, Graz-Austria
International Brands in a New Economic Concept in Albania
PhD (C.) Ada Haxhi
Head of Legal & Human Resource Department of AVIS Rent a Car
Abstract
Foreign Investment by International Brands is a new economic concept, and had a rapid
increasing development during time. Driven by technological change, global competition and
market liberalization, foreign investment by international brands can play a key role in the
process of global economic integration. They create e ects in the host countries as well as in
the investing economies. E ects on host countries are important for the diversity and for the
economic, political and social importance that they generate. The bene t of these e ects does
not come automatically but is a ected by the implementation of some speci c conditions.
Those brands bring the necessary capital, increase the productivity of the economy through
the transfer of knowledge and technology, a ect the opening of new markets for trade,
increase the competitiveness of the economy by reducing the impact on the current account
de cit, increase employment and above all a ect the welfare of the population. Collecting
these investments requires well de ned policies and strategies in the legal and institutional
framework, economic stability and sustainable growth, improvement and modernization of
infrastructure and improvement in the climate for business and investment environment.
Keywords: international, brands, economy, concept, Albania.
Introduction
"SHELL", one of the world's most popular oil and gas exploration companies, will
be present in Albania. On Friday, in a ceremony a ended by Prime Minister Rama,
the company announced that it has started drilling an oil well in the Shpiragu area 3.
Max Brawers, deputy director of Shell, said, "We are o cially launching the search
at Shpirag 3, with one From the best and most powerful probe in the world, with the
best experts in the eld. " According to him the depth of the spit will reach 6 thousand
meters. The work is expected to last 437 days and the cost is estimated at $ 72 million.
Mr. Brawers said that in the process of searching for oil and gas reserves in this area,
business should be guaranteed by a stable and transparent scal and scal framework.
"We decided to stay in Albania even though our investments in some countries were
discontinued. Cooperation with the Albanian government has been very good and
we promise to be good partners, "he said.
The company SHELL GAZ, which has been operating in Albania for many years, has
successfully ful lled all the obligations stipulated by the agreement. On November 4,
2013, the company announced the discovery of a Shpiragu-2 oil well. This well gave
very good quality diesel fuel and a debit 800-1300 barrels / day and 45,000-50,000 m3
/ day gas accompanying and low H2S content. The SHELL Company has also carried
out the drilling of the Molishti-1 well, which provided information on the structural
development of the Berat belt and increased the area's perspective, with regard to the

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