Judgment under radical uncertainty: Epistemic rational heuristics

Published date01 December 2023
AuthorAnna Grandori
Date01 December 2023
DOIhttp://doi.org/10.1111/emre.12624
EDITORIAL
Judgment under radical uncertainty: Epistemic rational heuristics
INTRODUCTION
The path leading to this Special Issue (SI) is a long one.
For me personally, it is a life long research program:
the first international article I ever published
(Grandori, 1984) made two points: that decision models
can be more fruitfully seen as contingent decision strate-
gies (depending on the state of knowledge and the configu-
ration of interests) rather than rival paradigm; and that
there was a conspicuous holein our decision-making
equipment: models thatcombine the discovery and genera-
tive capacity of heuristic reasoning with logically defend-
able procedures. The guest editors of the present SI were
involved already in various roles in a prior SI in memory
of Herbert Simon (Foss, 2001;Grandori,2001;
Hatchuel, 2001), intended to develop Simon in directions
that, albeit present in his thought, have been neglected.
One of those was his methodological and epistemological
legacy (Simon, 1977). In that part of his writings, it is clear
that the boundsto rationality are not just limits in com-
putational capacity but include the limits to objective per-
fect knowledge that characterizes any knowing activity,
including scien tific discovery. Therefore, an eff ective
response to uncertainty is not always to resort to mental
shortcuts(as heuristics are intended in cognitive psychol-
ogy) (Kahneman et al., 1982) but can be the use of sound
methods for discovery(as heuristics are intended in
logics and philosophy of science) (e.g., Kiss, 2006;
Lakatos, 1970). For example, taking issue with a diffused
mystical view towards discovery,Simon retrieved from
Pierce the heuristic of retroduction(most commonly
referred to as abduction) as one of the logically sound
procedures for the systematic processes leading to dis-
cover(Simon, 1973).
There can be little doubt that when the decisions to be
taken are not only uncertain and unique, but also impor-
tant, following logically sound methods is desirableas
we have been reminded by black swansand other poorly
imaginable, high risk events, such as Covid and the war in
Ukraine. Probably, we would not like fast and frugal heu-
ristics to guide sanitary vaccination policies. We would
like strong rather than weak thought, powerful and low
error rather than effort saving heuristics to guide responsi-
ble decision makers and allof us.
However, a common tenet in our field is that the
stronger uncertainty becomes, the weaker the form of
rationality that can be used. Behavior is expected to shift
from more complextowards simplerways of
reasoning that have been demonstrated to work well in a
specific domain or type of problem, such as estimating
distances or entering an international market
(Bingham & Eisenhardt, 2011; Gigerenzer et al., 2022).
This approach has come to be defined as ecological
rationality: the natural selection of behaviors based on
experience, based on adaptation to specific environments,
in which they demonstrably performs as nicely or even
better than other strategies.
The problem is that important uncertain decisions
from entrepreneurial ventures to grand public
challengesare typically of a kind that does not permit
the ecological selection of good rules andthe accumulation
of experience (Felin & Zenger, 2009). In addition, experi-
ential rationality shares with deductive optimizing ratio-
nality the feature of not being generative of new solutions.
Hence, an alternative form of rationality is needed that in
the course of being heuristic and generative is based on
sound logic and valid knowledge (Grandori, 2010).
Smith (2003), in his Nobel Lecture, characterized
such a broad family of models, alternative to those based
on ecological rationality, as forms of constructivist
rationality,including all models based on the conscious
and deliberate use of reasonin an intendedly logically
and epistemically sound way. Therefore, constructivist
rationality should not include only models based on
deduction or maximization, with which rationality is
often confused. Actually, as Savage (1954) made crystal
clear that only a limited sub-sets of simpleproblems
may be rationally addressed by utility maximizing proce-
dures: where the small worldrepresented in a model is
a satisfactory representation of the real grand world.
Analogously, in spite of the current popularity of a
Bayesian approach nurtured by subjective probabilities,
foundational works in logic have argued that where there
is no frequency, no experience, no statistics, and no logi-
cal basis for assigning probability is more rational not to
assign numbers at random rather than to settle every-
thing by subjectiveprobabilities: this is arguably the
meaning of Knightian uncertaintyas a situation where
probabilities cannotbe assigned. If interpreted in that
way, Knights insight is consistent with Poppers decisive
criticism of probabilism as applied to the logic of discov-
ery in empirically based science, that is, as applied to
unbounded problems: in those settings, the probability of
a hypothesis being true is always zero, as the number pos-
sible falsifiers, the denominator, is always infinite. And
this is why Knightian uncertaintycan be considered a
DOI: 10.1111/emre.12624
European Management Review. 2023;20:619625. wileyonlinelibrary.com/journal/emre © 2023 European Academy of Management. 619

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