Marketing Application, Small and Medium Business (SME) in Kosovo

• Author: Skender Buja
• Position: University AAB-Prishtina
• Pages: 207-221

207

Vol. 4 No.1

May, 2018

Balkan Journal of Interdisciplinary Research

IIPCCL Publishing, Graz-Austria

ISSN 2410-759X

Acces online at www.iipccl.org

MarketingApplicationSmallandMediumBusinessSMEinKosovo

PhDCSkenderBuja

University AAB-Prishtina

Abstract

Thispaperdealswiththetopicpresentedforresearchfromthepointofviewofmarketing

applicationas a science which plays the decisive role in opening and successfulbusiness

developmentThemain focusis themarketing applicationbySMEinKosovoThe research

addresses the space and forms of marketing application by the SME, by investigating most of

themthroughquestionnaireswithopenandclosedquestions

Populationofthis researchis SMEin Kosovowhile thesample israndomly layeredof 

SME The sample is distributed throughout Kosovo with a focus on  regions including

several types of business activities; manufacturing, trading, processing, food, textile. With the

resultsobtainedwewillbeabletodrawconclusionsonthelevelofapplicationofmarketing

elementsbySMEThecontributionofthispapercanbeusedby futureresearchersandstate

andeducational institutions to increase thecapacityof education and training toinuence

thesebusinesses to focus onthe application of marketing mechanismstheir business This

wouldhelpSMEtobelongtermandmostsuccessfulindevelopingtheirbusinessactivities

Key words: marketing, businesses, planning, research, promotion.

Acronyms

 KSAKosovoAgencyofStatistics

2. SMESmall and medium enterprises

 SE Small enterprises

 ME Medium enterprises

1. Introduction

Theeconomicdevelopmentofacountryiscloselyrelatedtothesuccessofitscountrys

businessesThisisquitedependentonsmallandmediumbusinesses

So the importance of marketing applications by businesses is almost vital to their

successThisasoeringaproductorserviceshouldalwaysbewellassessedifitis

therightonewiththe rightprice andin timeand spaceAllresponsestoknowing

whatisoeredtotheconsumercanbefoundthroughtheapplicationofmarketing

methodsthat provideuswith theopportunityto communicatewiththe marketor

thecustomerfromwhomwewillreceivetherightinformationandinthesametime

toprovideyouwithinformationaboutwhatweoertheminexchangeformoney

Nowin most of the worldscountriesit is unthinkable for abusinessto start and

continue its business activities without having a marketing base that creates and

developsbusinessrelationshipswithcustomersaswellasinterestgroupsforthem

FromthendingsofthispaperfromPakistansauthorsonpageconclusionno

states that:

TheSMEsdonotfollowtraditionalmarketing strategiesbutopt theirown unique

marketingpractices ForexampleSMEsinvolveinfashion ofclothintroduce new