MOBILSERVICE AIMS TO ATTRACT MASS MARKET.

In launching Mobilservice, Germany's fourth digital mobile telephony service, VIAG and British Telecom are counting on volume and not high prices, VIAG Chairman Wilhelm Simson told a press conference in Munich on September 30. On the eve of Mobilservice's launch, Mr Simson emphasised the fact that the penetration of mobile telephony in Germany is 5% below the European average, adding that even the European Union believes the pricing policies espoused by the three existing German networks act as a barrier to broad public access to mobile telephony. Mobilservice...

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