NOKIA REGAINS SOME LOST GROUND, SONY ERICSSON ON THE UP.
Nokia managed in the third quarter to regain some of the ground lost to smaller players on the world mobile phone market, much like Japanese-Swedish Sony Ericsson which also published good quarterly results on October 14. Nokias quarterly results are better than forecast by analysts and its world market share claim is up again to 33% compared to 31% at the end of the previous quarter. However, the Finish manufacturer is not boasting yet and has drawn up prudent forecasts in the last interim report of the year. The world mobile phone leader is expecting structural growth of the sector coupled with the customary pre-festive season sales boom at the end of the year to fuel an October to December turnover to almost match that of the last quarter of 2003 - between Euro 8.4 and 8.6 billion, compared to 8.8 billion.
Analysts say that Nokia is reaping the fruits of measures taken after its stock market value and world market share shrank during the first half of the year, namely recasting and broadening its range and cutting prices and costs. Nokia was in fact quite far behind with mid-priced handsets, fold-out handsets and...
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