La CE propone nuevas normas de promoción de ventas.
Author | Sebastián Romero Melchor |
Position | Abogado |
La Comisión Europea adoptó la semana pasada una importante propuesta de regulación de la promoción de ventas que tiene como objetivo suprimir las restricciones nacionales a una serie de prácticas de promoción de ventas y armonizar la legislación comunitaria sobre la cuestión.
En concreto, la CE propone:
- suprimir una serie de restricciones nacionales anticuadas que todavía persisten en algunos Estados miembros (por ejemplo, la prohibición de vender por debajo del coste, la prohibición de muestras gratis y de ciertas primas, límites máximos para los descuentos como el 33% en Bélgica, la dependencia de la oferta de ciertos servicios de la adquisición del producto, etc);
- introducir medidas de protección del consumidor, como el etiquetado específico y requisitos de información (por ejemplo, indicar el precio real de los regalos anunciados y las posibilidades de...
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