Source of information and types of innovation activity in Albanian firms

AuthorDorjana Feimi
PositionUniversity of Vlora
Pages194-201
Vol. 1 No. 2
June, 2017
European Journal of Economics, Law and Social Sciences
IIPCCL Publishing, Graz-Austria
ISSN 2519-1284
Acces online at www.iipccl.org
194
Source of information and types of innovation activity in Albanian rms
PhD Dorjana Feimi
University of Vlora
Abstract
Innovation is widely seen as a basic factor of competitiveness, involved in the organizational
structures, processes, products, and services within a rm. The purpose of this paper is
to examine the information sourcing practices in telecommunication and banking sector
associated with the development of di erent types of innovation activity (product/process).
The relationship between di erent types of innovation and e ect of innovation is also
to be examined. The paper is based on a quantitative study of a sample of 104 companies
(telecommunication and banking sector) located in Albania. The management completed a
questionnaire analysing whether their rms had introduced new innovations and what were
the sources of information behind these innovations. The introduction of new product and
market innovations appears to be associated with the use of more or less information sources.
Keywords: Innovation types, source of information, innovation activity, Albania.
Introduction
Innovation is an important element of competitive advantage and it is a characteristic
that encourages customers to buy novelties. Thus, the competitive position of
economies, companies and other entities are less and less determined by available
material, human, and nancial resources. It is knowledge that gains importance, and
especially innovative method of its deployment, allowing translating the acquired and
processed information resources into innovation. The above seems to be con rmed
by the current widespread of the concept of the “knowledge-based economy”
(see OECD 1996). To use knowledge in undertaken activities it is inherent to have
information. Information is in fact an important stream of messages, which a er
processing becomes knowledge that can and should be promoted in the organization
and ful lled in the form of innovation. The company which gathers knowledge and
uses this valuable resource becomes innovative, and as a result gains a competitive
advantage (Nonaka, Takeuchi 1995, p. 3; Nonaka 2007, p. 163).
The aim of this paper is to present sources of information for innovative activity used
by Albania enterprises, classify them and show its essence and importance. Also this
paper want to examine the information sourcing practices in telecommunication
and banking sector associated with the development of di erent types of innovation
(product/process). The structure of this study is as follows. The next section presents
the review of literature on the type of innovation activity and innovation idea source.
Section 3 shows the methodology of analysis. Data analysis and the presentation of
results are shown in detail in Section 4. Finally, the Conclusion discusses the results
obtained in light of existing literature and summarizes the main conclusions and
contributions of this study.

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