The Application of Technology and Strategy in the Business Management of SMEs
| Author | Husnija Bibuljica - Fatos Ukaj |
| Position | University 'Haxhi Zeka', Peja, Kosovo - University 'Hasan Prishtina', Pristina, Kosovo |
| Pages | 52-58 |
Vo
l. 4 N
o
. 2
J
u
ly
, 2018
A
cademic Journal o
f
Business,
A
dministration, Law and Social Science
s
II
PCCL Publishin
g
, Graz-
A
ustri
a
I
SSN 2410-391
8
A
cces online at www.ii
p
ccl.or
g
52
The Application o
f
Technolog
y
and Strateg
y
in the Business Management o
f
S
M
Es
Husn
a Bi
b
u
lj
ic
a
U
niversity “Haxhi Zeka”, Peja, Kosov
o
Fatos U
k
a
j
U
niversit
y
“Hasan Prishtina”, Pristina, Kosov
o
Ab
str
a
c
t
I
n this study, a detailed answer was given concerning the relationship between technology
and business strategy in the Management of SM
E
s.
E
ntrepreneurship and innovation, which
i
s now common all over the world, have been centered upon to promote further economic
growth.
A
lso, reduction of unemployment can only be based on the entrepreneurial society. The
e
ntrepreneurial society and the entrepreneurial economy are characterized with entrepreneurs
who have a large number of new businesses.
A
n entrepreneur is a person who is willing to take
t
he risk of starting business ventures and in establishing new businesses.
E
ntrepreneurship
i
s defi ned as the totality of entrepreneurial knowledge, skills, and abilities to successfully
conduct a business. The problem here is that the information is much dispersed and it is
d
i cult for both small business managers and academic researchers to have a rapid overview
o
f developments in this fi eld. The basic characteristics of entrepreneurial companies is having
a variety of small businesses entrepreneurships / trades that do not employ many workers
r
ather than even employing up to hundreds of employees. The success of entrepreneurship is
b
ased on the constant changes and response to changes. To fi nd out more about the problem
t
his manuscript was analyzed from the theoretical aspect, with a comparison of approaches.
The conclusion is that strategic management is relevant for all SM
E
s.
E
ssentially, all of these
changes involve the innovation of products and services and high quality new products that
can only validate the market.
Ke
y
word
s
:
technology, strategy, entrepreneurship, innovation, management, business
.
I
ntr
oduc
t
io
n
Small and medium enter
p
rises (SM
E
s) o
p
erate with ver
y
limited business resources.
Th
e
m
ai
n ch
a
r
a
ct
e
r
i
st
i
c th
a
t c
a
n
a
e
ct SM
E
s
i
s th
e
l
a
ck
of
r
e
s
ou
rc
e
s. Th
e
s
e
r
e
s
ou
rc
e
s
are mainl
y
fi
nancial resources, but also include all other resources such as knowledge,
man
p
ower, and machiner
y
. Strictl
y
s
p
eaking, the management o
f
small and medium-
sized enter
p
rises takes the
f
orm o
f
com
p
an
y
management in terms o
f
limited
r
esources. Care
f
ul use and ex
p
loitation o
f
the existing resources is conditioned
f
rom
various
f
actors such as socio-economical and natural circumstances
,
which are an
advanta
g
e
f
or the
g
rowth o
f
several economical
fi
elds in Kosovo. Here,
f
armin
g
and
p
rocessing o
f
agricultural
p
roducts can be distinguished (
U
kaj, 2010)
.
The entre
p
reneur is not a multinational cor
p
oration, but an individual who is
f
ocused
on making
p
ro
fi
t. To survive, he has to have a di
erent view and also make e
orts
to im
p
lement the
p
rinci
p
les di
erent
f
rom those a
pp
lied b
y
the President o
f
large
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