The impact of social media and email marketing on sales

AuthorBrunilda Beleraj
Vol. 3 No. 1
January, 2019
European Journal of Economics, Law and Social Sciences
IIPCCL Publishing, Graz-Austria
ISSN 2519-1284
Acces online at
The impact of social media and email marketing on sales
Brunilda Beleraj
The sales process is comprised of di erent practices, and one of them is ge ing to know
customers and establishing strong relationships with them (Molander, 2013). Social media,
and email marketing connect people and can help businesses get more information about their
customers. They facilitate marketing managers to nd out how their company is viewed by
their own customers. Thus, giving them the opportunity to make the essential changes in their
products or services. Successful managers know to choose them carefully. The scope of this
study is to describe the impact of social media and email marketing on sales process using a
descriptive research.
Keywords: Sales, Email Marketing, Social Media Marketing.
The internet has revolutionized marketing, and not only. Customers around the world
are using the web to nd products, entertainment and social interaction. Internet
has created an opportunity for marketers to reach out for their customers directly
(Solomon, 2006). Social media have shaped a new reality of digital communication,
which requires new kind of know-how. But all this revolution has put marketing in
the midst of a sea change (Armstrong, Kotler, 2011). New devices, social networks,
and mobile technologies have fragmented consumer communication channels in
ways that are di cult to be managed ( Jorgensen, Kevin, 2012).
Consumers may enjoy talking to peers and family through numerous channels,
but their engagement with marketers is much more selective. Marketers who don’t
value the strong function that consumers have in digital world will nd themselves
uncreative (Stelzner, 2014). On the other hand, those who respect consumer preferences
will soon nd themselves able to reach consumers in new and more relevant ways
across a greater number of channels. That’s not only smart marketing—it’s a distinct
competitive advantage in today’s ever-changing marketing landscape (Bird, 2007).
2. E Mail marketing
Email is one of the best and most cost-e cient marketing channels for reaching a
broad audience of consumers who already show an interest in company’s products
or services (Cha ey, Chadwick, 2012). In addition, email users are very active—91
percent of email users’ check in at least once a day, and most of users check their
email rst thing in the morning.1 As all the marketing techniques have its advantages
and disadvantages.
1 www.exac

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