The influence that Albanian parents extrinsic versus intrinsic goal promotion has on the increase of adolescents' prejudice

AuthorMimoza Çarka, Joana Taçi
PositionUniversity 'Eqrem Çabej', Gjirokaster, Albania - Faculty of Social Sciences, University 'Eqrem Çabej', Gjirokaster, Albania
Pages58-64
ISSN 2410-3918 Academic Journal of Business, Administration, Law and Social Sciences Vol 1 No 2
Acces online at www.iipccl.org IIPCCL Publishing, Tirana-Albania July 2015
58
e inuence that Albanian parents extrinsic versus intrinsic goal promotion
has on the increase of adolescents’ prejudice
Dr. Mimoza Çarka
Faculty of Social Sciences
University “Eqrem Çabej”, Gjirokaster, Albania
Dr. Joana Taçi
Faculty of Social Sciences
University “Eqrem Çabej”
Gjirokaster, Albania
Abstract
e aim of this article and more precisely of the research is to examine the emphasis parents put on
extrinsic or intrinsic goal promotion during childrearing. Further more in the following article is,
as well, examined the co-relation between the above E/I goal promotion with the increased racial
prejudice. the above eect is accounted for by adolescents’ RWA (right-wing authoritarianism)
and SDO (social dominance orientation) levels, which, in turn represent two individual dierence
dimensions identied as independent predictors of prejudice. To fulll the research we have
focused on high school students’ parents and we have asked them to complete a questionnaire. the
study conrmed what we really feared that both maternal and paternal questionnaires put a great
importance on the promotion of extrinsic versus intrinsic goals, generalizing the fact that we are
raising materialistic children.
Keywords: e/i goal promotion, racial prejudice, right-wing authoritarianism, social dominance
orientation, childrearing.
Introduction
Nowadays most of the Albanian adolescents tend to adopt a prejudiced attitude towards
their companions, which, in fact has an important eect on their lives and the lives of
their discriminated companions. erefore, in such colored black behavioral attitudes our
duty is to explore the antecedents of such racial prejudice. e results of certain studies
indicated two individual dierence dimensions as important independents predictors
of prejudice, that are, Right - wing Authoritarianism (RWA) and Social Dominance
Orientation (SDO).
More specically:
e concept of Right - wing Authoritarianism (RWA) was introduced in (1981) by the
Canadian-American psychologist Bob Altemeyer as a renement of the authoritarian
personality. RWA is a personality and ideological variable studied in political, social and
personality psychology. Right-wing Authoritarians are people who have a high degree of
willingness to submit to authorities they perceive as legitimate, who adhere to societal
conventions and norms, and who are hostile and punitive in their attitudes towards people
who don’t adhere to them.
In other words RWA is dened as the co-variation of an adherence to conventional norms
and values, an uncritical subjection to authority and feelings of aggression towards norm
violators (Altemeyer, 1981).

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