The Practical Value of the Discipline of Public Relations in Society

• Author: Kozeta Ligeja
• Position: European Institute Studies ? University of Tirana
• Pages: 238-244

Vol. 2 No. 1

January, 2018

European Journal of Economics, Law and Social Sciences

IIPCCL Publishing, Graz-Austria

ISSN 2519-1284

Acces online at www.iipccl.org

238

The Practical Value of the Discipline of Public Relations in Society

PhD (C.) Kozeta Ligeja

European Institute Studies – University of Tirana

Abstract

HypothesisPublicRelationsisthe disciplinethatdealswiththewayofcommunicating the

messageto public opinionin order to inuencethe opinions thoughtsand aitudes of the

beforementionedinordertoachievehighresultsfortheobjectoftheeldforwhichitisbeing

workedBasedonthisdenitionwehavetounderlinethepracticalvalueofthisdisciplinein

many directions, in the society of a given country, mainly in Albania.

The purpose of the work - is that through evidence, mainly of theoretical analysis, but in

many cases also practical observations in Albanian, to prove the hypothesis raised.

Methodology: The work will be based on several study methods. Inductive methods will be

usedthemostgoing fromspecicfactsto generalconclusionsbutalso theuseofdeductive

methods, starting from general conclusions to deduct conclusions on special problems and

consequencesthroughtheanalysisofspecialcasesinAlbaniawhichhaveaddressedspecic

issueswithgreatimportanceonthecontinuationoftheworkinquestion

KeywordsCitizensRighttoInformationCommunicationPublicRelationsGovernance

Introduction

Thisworkiscarriedouttovalidatethehypothesisraisedinwhichtheeldofpublic

relations, which is a discipline that is essentially the way of relaying a message to

publicopinioninordertoinuencetheopinionsthoughtsandaitudesofthebefore

mentionedinorder toachieve greatresultson theobject ofthe eldfor whichitis

being workedon What is required to be proven is that this discipline has values

thatinuence the developmentof society primarilyin enhancing the reputationof

the organization government business which also results in increased prots or

improvedimageofpublicentitiesAnother valuedtopicistheeectiverelationship

built between citizens and the public institution, all of this is in the function of

development in general. All these values are very well alternated and have a linear

developmentcurve when the sta of the institution is prepared using techniques

anddevelopmenttoolsRelationshipwiththepublicisalsocloselylinkedtotheright

of information which is explicitly provided inArticle  of the Constitution It is

specicallystated that everyonehas theright to beinformedabout the documents

of government institutions. Public relations also has value as a profession that brings

signicantpracticalvaluetoinstitutionsinsociety

Historical Overview

DuringWorldWarIanewprofessionwouldbebornwhichwouldbenamedPublic

RelationsThishumanitariandisciplinehasasitsmaincontributingrepresentatives