ISSN 2410-3918 Academic Journal of Business, Administration, Law and Social Sciences Vol 1 No 1
Acces online at www.iipccl.org IIPCCL Publishing, Tirana-Albania March 2015
What factors in the policy-making process determine the priority given to a
MA. Erisa Xhixho
University of Tirana
Agenda setting is the process by which problems and alternative solutions gain or lose public
attention (Birkland T. (2007), p.63; Werner J. and Wegrich K. (2007), p.46.). e main factor that
determine an issue that it could become a priority, drawing the attention of decision makers, the
public, reaching for it to become part of the agenda are: “Window of Opportunity”, which is a
strategy used by less powerful groups, which are beneting from the fact that powerful groups in
certain situations may lose control of the agenda, they manage this circumstances to make their
case to the priority. Another factor are the “Focus Event” that emphasizes the fact that unexpected
events that shock the public opinion, as were the cases of corruption of ocials, case “Snowden”
or 11 September in the USA, aecting an issue that directly lead the decision-making agenda.
Advocacy coalitions, is a form that use less powerful groups by joining on the basis of certain
principles, values , beliefs they have about a particular issue. is alliance of values , resources and
coordination of actions helps to advance the issue becoming a priority. “Venue shop” as a factor
that aims to reach groups through institutions, be heard, be able to attract the attention of decision
makers, also using the media as a very important factor nowadays for sensitizing public opinion
on the issue and inuence in order to become a priority issue. “Policy network” has come as a need
of developing a relationship between government and the private sector, thus forming a power
dependency relationship mainly the exchange of resources and thereby inuencing the political
agenda on particular issues.
erefore in this article I will try to argue that these factors aect in various ways becoming
determinant that the issue be the priority on the decision agenda.
Also, I can say that aer the development of the analysis, I think that the two factors have a greater
inuence in policy-process “Advocacy coalitions” and “Focus Event”.
Keywords: window of opportunity, policy-making process, policy issue.
“Window of opportunity”
Diversity of issues and the existence of powerful groups that have inuence in the
decision-making agenda will form monopolies Policy (Birkland T. (2007) p.67; Werner
J. and Wegrich K. (2007), p.47). But despite this situation Bamagartner and Jones argue
the fact that “when powerful groups lose their control of the agenda, less powerful groups
can enter policy debate and gain attention to their issue. Hence, this increase in attention
towards the problem can change the behavior of people towards these powerful groups,
making that break up monopolies Policy (Brikland T. 2007) p.68). is leads to less
disadvantaged groups to exploit this situation to advance their case in the agenda. One
of the most successful strategies is what the Kingdom (1995) would call the “Window
of Opportunity”, which would make it possible for disadvantaged groups to attract the