Dictamen del Comité Consultivo en materia de concentraciones emitido en su reunión de 28 de febrero de 2008 en relación con un proyecto de decisión relativa al asunto COMP/M.4731 — Google/DoubleClick — Ponente: Bélgica
Section | Informaciones |
Dictamen del Comité Consultivo en materia de concentraciones emitido en su reunión de 28 de febrero de 2008 en relación con un proyecto de decisión relativa al asunto COMP/M.4731 -
Google/DoubleClick
Ponente: Bélgica
(2008/C 184/04)
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El Comité Consultivo coincide con la Comisión en que la operación notificada constituye una concentración a tenor del artículo 3, apartado 1, letra b), del Reglamento de Concentraciones.
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El Comité Consultivo coincide con la Comisión en considerar que la operación notificada tiene una dimensión comunitaria tras la remisión de conformidad con el artículo 4, apartado 5, del Reglamento comunitario de Concentraciones.
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El Comité Consultivo coincide con la Comisión en que los mercados que deben considerarse son: - el mercado del suministro de espacios publicitarios en línea que, llegado el caso, podría subdividirse en mercado de publicidad ligada a la búsqueda (search advertising) y mercado de publicidad no ligada a la búsqueda (non-search advertising),
- el mercado de la intermediación de publicidad en línea, que, llegado el caso, podría subdividirse en mercado de la intermediación de publicidad ligada a la búsqueda y mercado de la intermediación de publicidad no ligada a la búsqueda,
- el mercado del suministro de tecnología para la difusión de anuncios publicitarios en línea, que, llegado el caso, podría subdividirse en mercado de la prestación de tales servicios a anunciantes o a editores.
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El Comité Consultivo coincide con la Comisión en que: - el mercado para el suministro de espacios de publicidad en línea, tanto ligada como no ligada a la búsqueda, debe considerarse de acuerdo con las fronteras nacionales o lingüísticas en el EEE,
- el mercado de la intermediación de publicidad en línea, tanto ligada como no ligada a la búsqueda, es al menos tan amplio como el EEE,
- el mercado del...
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