COMPANIES NOT INVESTING ENOUGH IN ELECTRONIC COMMERCE.

Large European companies recognise the long-term potential of electronic commerce but are not investing sufficient funds to reap the benefits, according to a study published recently by PricewaterhouseCoopers*. Only 4% of the companies questioned invest more than 10% of turnover in the development of on-line commerce, while a half of all companies are not involved in electronic commerce and have no plans at present to move into the area. Only 11% of firms have implemented complete Internet solutions, and more than a third acknowledge that they lack the necessary expertise to develop an Internet strategy. Some 26% of companies questioned expressed a desire to reach more than 90% of their clients via the Internet, but only 1% are able to do so.One company in four believes that firms...