Marketing of Pharmaceutical Products in the EU

• Jurisdiction: European Union
• Year: 2021
• Author: Christian Tillmanns

Speaker

Dr. Christian Tillmanns, born 1972 in Pasadena/USA, is founding partner of law firm Meisterernst Rechtsanwälte. His focus lies on general competition law and all questions of pharmaceutical law (regulatory, contracts, market access, clinical trials, compliance, social reimbursement, product liability; advertising). He is also specialised in law of pharmacies and medical law.

Dr. Tillmanns is lecturer for medical and pharmaceutical law at the Philipps-University of Marburg, a member of the editorial advisory board of the specialist journal “medicinal products & law" and a member of the "Network Medical Devices Law" of the "Legal Working Group" of BVMed, the German Medical Devices Industry Association.

Topic

This e-presentation delves into the European Union's legal framework concerning the promotion of pharmaceutical products, focusing specifically on Directive 2001/83/EC. It examines this framework in light of recent rulings passed by the Court of Justice of the European Union (CJEU) regarding online sales (C-649/18) and the distribution of free samples (C-786/18) of pharmaceutical products. Additionally, the presentation addresses pertinent issues related to advertising practices and the regulations surrounding over-the-counter products.

The EU legal framework for the promotion of pharmaceutical products, as outlined in Directive 2001/83/EC, forms the foundation of this e-presentation. This directive provides a set of guidelines and regulations aimed at ensuring the safe and responsible promotion of pharmaceuticals within the European Union.

Regarding online sales, the e-presentation explores the CJEU's ruling in C-649/18 and its effects on pharmaceutical product promotion. It delves into the challenges and considerations faced by pharmaceutical companies in marketing their products online while adhering to the legal framework. Furthermore, the e-presentation delves into the CJEU's ruling in C-786/18, which pertains to the distribution of free samples of pharmaceutical products.

In addition to online sales and free sample distribution, the e-presentation also addresses advertising practices and the regulations surrounding...