MEDIASET SET TO BUY EUROPA TV FREQUENCIES TO SHOW TV SHOWS VIA MOBILE.

PositionBrief Article

Italian television group Mediaset announced on December 22 that it has signed an agreement with Europa TV, with a view to entering the television via mobile phone market. Mediaset is controlled by the Fininvest holding group, itself owned by Italian Prime Minister Silvio Berlusconi. The agreement includes the "cession to Mediaset of all infrastructures and digital frequencies", which will be "entirely devoted" to DVB-H technology, allowing it offer TV via mobile phones, said Mediaset in a statement. In the terms of the agreement, Europa TV, controlled by French television chain TF1 and...

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