Decisión de la Comisión, de 19 de enero de 2005, relativa a un procedimiento de aplicación del artículo 81 del Tratado CE y del artículo 53, apartado 1, del Acuerdo EEE (Asunto COMP/C-2/37.214 Venta conjunta de los derechos mediáticos del campeonato de fútbol alemán Bundesliga) [notificada con el número C(2005) 78] (1)
Section | Decision |
Issuing Organization | Comisión de las Comunidades Europeas |
II
(Actos cuya publicación no es una condición para su aplicabilidad)
COMISIÓN
DECISIÓN DE LA COMISIÓN
de 19 de enero de 2005
relativa a un procedimiento de aplicación del artículo 81 del Tratado CE y del artículo 53, apartado 1, del Acuerdo EEE
(Asunto COMP/C-2/37.214 -- Venta conjunta de los derechos mediáticos del campeonato de fútbol alemán Bundesliga)
[notificada con el número C(2005) 78]
(El texto en lengua alemana es el único auténtico)
(Texto pertinente a efectos del EEE)
(2005/396/CE)
La presente Decisión se refiere a la Liga-Fussballverband e.V.
(o Ligaverband, en lo sucesivo denominada 'la Asociación de la Liga'). El procedimiento tiene por objeto la venta centralizada de los derechos mediáticos de los encuentros de primera y segunda división masculinas del campeonato de liga alemán (Bundesliga y 2. Bundesliga). En una evaluación preliminar, la Comisión comprobó que la venta exclusiva de esos derechos comerciales por la Asociación de la Liga podía restringir la competencia entre clubes y sociedades de primera y segunda división con arreglo al artículo 81 del Tratado.
Aunque no se ha realizado una investigación exhaustiva en este caso, parece que los compromisos asumidos por la Asociación de la Liga introducen cierta competencia en la comercialización de los derechos de la Bundesliga 1 y 2 entre la liga y los clubes, y que permiten nuevos productos, en especial productos ligados a la imagen de marca de los clubes. Los compromisos reducen el ámbito y la duración de los futuros acuerdos comerciales y establecen un procedimiento de comercialización transparente y no discriminatorio. Mejoran asimismo el acceso a los contenidos para los operadores de televisión, radio y nuevos medios de comunicación y...
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