Notificación previa de una concentración (Asunto M.9021 — DNB Bank/Orkla/Optimizd) — Asunto que podría ser tramitado conforme al procedimiento simplificado
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24.7.2018 ES Diario Oficial de la Unión Europea C 260/8
La presente notificación se refiere a las siguientes empresas:
— DNB Bank ASA (Noruega).
— Orkla ASA (Noruega).
— Optimizd AS (Noruega).
DNB Bank ASA y Orkla ASA adquieren, a tenor de lo dispuesto en el artículo 3, apartado 1, letra b), y apartado 4, del Reglamento de concentraciones, el control conjunto de Optimizd AS.
La concentración se realiza mediante ampliación del capital social.
— DNB Bank ASA presta servicios financieros; es decir, servicios bancarios y de seguros, a consumidores minoristas, clientes empresariales y al sector público.
— Orkla ASA es un proveedor de bienes de consumo de marca a los sectores de alimentación, consumo fuera del hogar, ventas al por menor especializadas, farmacia y panadería. Además, el grupo realiza operaciones, organizadas dentro del área de negocios de Orkla Investments, consistentes en inversiones en Jotun AS, además de energía hidroeléctrica y activos financieros.
— Optimizd AS facilitará la mercadotecnia basada en datos a través de una autopromoción y la contratación de campañas de publicidad en medios, así como la realización de análisis de datos para su uso en mercadotecnia.
En virtud de la Comunicación de la Comisión sobre el procedimiento simplificado para tramitar determinadas concentraciones en virtud del Reglamento (CE) n.o 139/2004 del Consejo (2), el presente asunto podría ser tramitado conforme...
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