The Economic Importance of Trademark Registration in Kosovo
Author | Artan Nimani - Vjollca Dibra |
Position | University of Gjakova 'FehmiAgani |
Pages | 186-197 |
Vol. 4 No. 2
June, 2020
European Journal of Economics, Law and Social Sciences
IIPCCL Publishing, Graz-Austria
ISSN 2519-1284
Acces online at www.iipccl.org
186
The Economic Importance of Trademark Registration in Kosovo
Prof. Artan Nimani
UniversityofGjakovaFehmiAgani
Prof. Vjollca Dibra
UniversityofGjakovaFehmiAgani
Abstract
Themain purposeof thispaper isto collectresearch dataon howoen Kosovarcustomers
purchase trademarked products services from our businesses and how the brand
name aects their persuasion to purchase that product service Another purpose of
this research is to understand what motivates consumers to buy branded products
services from Kosovar businesses to understand their aitudes about how well they
value these branded products, what factors motivates them most in buying trademarked
products services and how important are promotional activities and advertising in
persuading consumers to buy trademarked products services and their impact on
increasing sales to businesses in Kosovo. From the results of the research we have reached
importantconclusionsregardingtheinuenceoftrademarkonconsumerbehavior
Trademark is an important instrument for persuading consumers to buy products and that
businessandnancialperformanceofbusinessesisenhancedbythebrandname
To accomplish the goals in this study we have put forward two basic hypotheses;
HTheageofconsumersmayinuencethepurchaseofaproductservicewithaparticular
trademark of Kosovo businesses andH Promotional activities and advertising of a
trademark can persuade consumers to buy trademarked products and increase the success
of the sale of Kosovarbusinesses Trademark registration under Kosovo legislation is not
mandatory, but it is preferable to do so because of the protection against risks, such as the
use of the mark by another company which will result in reduced sales and powerlessness to
changethesituationbecausewecanknowwhichbusinessusestheproductrst
ConsideringthattheareaoftrademarkdevelopmentinKosovoisrelativelytheareathathas
received the most focus over the last decade, there are also cases of lack of basic knowledge of publicly
owned industrial property rights. Which could encourage individuals to advocate for intellectual
work and the pursuit of new ideas. The importance and treatment of intellectual property as
an intangible asset should be enhanced both in the public sector and within private companies.
Keywords: Brand, survey, Kosovo, market, trademark, IPASAPI
Introduction
In the free market economy, business activity is mainly conducted by private
businesses that operate on the basis of applicable legal rules and business customs.
During business development economic entities - businesses create a reputation in
the marketplace by creating trademarks and product brands. To identify the brand
of an enterprise, it must register in the relevant register and obtain the status of a
registered trademark.
The origins and origins of the trademark date back to ancient times when artisans
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