The Economic Importance of Trademark Registration in Kosovo

• Date: 01 June 2020

Vol. 4 No. 2

June, 2020

European Journal of Economics, Law and Social Sciences

IIPCCL Publishing, Graz-Austria

ISSN 2519-1284

Acces online at www.iipccl.org

186

The Economic Importance of Trademark Registration in Kosovo

Prof. Artan Nimani

UniversityofGjakovaFehmiAgani

Prof. Vjollca Dibra

UniversityofGjakovaFehmiAgani

Abstract

Themain purposeof thispaper isto collectresearch dataon howoen Kosovarcustomers

purchase trademarked products  services from our businesses and how the brand

name aects their persuasion to purchase that product  service Another purpose of

this research is to understand what motivates consumers to buy branded products 

services from Kosovar businesses to understand their aitudes about how well they

value these branded products, what factors motivates them most in buying trademarked

products  services and how important are promotional activities and advertising in

persuading consumers to buy trademarked products  services and their impact on

increasing sales to businesses in Kosovo. From the results of the research we have reached

importantconclusionsregardingtheinuenceoftrademarkonconsumerbehavior

Trademark is an important instrument for persuading consumers to buy products and that

businessandnancialperformanceofbusinessesisenhancedbythebrandname

To accomplish the goals in this study we have put forward two basic hypotheses;

HTheageofconsumersmayinuencethepurchaseofaproductservicewithaparticular

trademark of Kosovo businesses andH Promotional activities and advertising of a

trademark can persuade consumers to buy trademarked products and increase the success

of the sale of Kosovarbusinesses Trademark registration under Kosovo legislation is not

mandatory, but it is preferable to do so because of the protection against risks, such as the

use of the mark by another company which will result in reduced sales and powerlessness to

changethesituationbecausewecanknowwhichbusinessusestheproductrst

ConsideringthattheareaoftrademarkdevelopmentinKosovoisrelativelytheareathathas

received the most focus over the last decade, there are also cases of lack of basic knowledge of publicly

owned industrial property rights. Which could encourage individuals to advocate for intellectual

work and the pursuit of new ideas. The importance and treatment of intellectual property as

an intangible asset should be enhanced both in the public sector and within private companies.

Keywords: Brand, survey, Kosovo, market, trademark, IPASAPI

Introduction

In the free market economy, business activity is mainly conducted by private

businesses that operate on the basis of applicable legal rules and business customs.

During business development economic entities - businesses create a reputation in

the marketplace by creating trademarks and product brands. To identify the brand

of an enterprise, it must register in the relevant register and obtain the status of a

registered trademark.

The origins and origins of the trademark date back to ancient times when artisans