WIPO/ITC: EXCHANGING VALUE - NEGOTIATING TECHNOLOGY LICENSING AGREEMENTS.

• Position: World Intellectual Property Organisation - International Trade Centre - Brief Article

The World Intellectual Property Organisation (WIPO) and the International Trade Centre (ITC) have published a new practical guide on how to negotiate technology licensing agreements. "Exchanging Value Negotiating Technology Licensing Agreements" provides an introduction to some of the basic issues that arise in intellectual property licensing negotiations, particularly patent-protected technology and offers a useful insight into how they may best be handled. In a highly competitive and dynamic marketplace, technology licensing is a useful option for companies seeking to maintain their competitive advantage and a healthy balance sheet.

The book is designed to address the needs and concerns of non-specialists. The...