EU e-Privacy Rules and their Impact on the Online Advertising Sector

JurisdictionEuropean Union
AuthorKristin Benedikt

Speaker


Kristin Benedikt, has been working as a Judge at the Administrative Court in Regensburg, since 2020. She began her career as Head of Department Internet, Telemedia and Geo Data at the Bavarian Data Protection Authority. As a specialist in the field of Websites, Apps, IoT, she is a speaker and author of numerous articles on GDPR and ePrivacy.



Topic


The e-presentation provides participants with a comprehensive overview of the latest developments in online advertising, with a particular focus on the practical implications of using tracking tools such as cookie banners in the context of EU e-privacy rules. The presentation highlights the significance of the CJEU Schrems II ruling, which has important implications for the use of tracking tools and the handling of personal data by online advertisers.


Throughout the presentation, participants can expect to gain a deep understanding of the legal and practical issues surrounding online advertising and the use of tracking tools. They will learn about the latest developments in EU e-privacy rules, as well as the implications of the CJEU Schrems II ruling.



Related documents


Data Privacy update: The ePrivacy Regulation


Directive (EU) 2018/1808 of 14 November 2018 amending Directive 2010/13/EU on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive) in view of changing market realities


European Commission Guidance on Strengthening the Code of Practice on Disinformation

27 May 2021


Iris report : Freedom of expression, the media and journalists Case-law of the European Court of Human Rights


Summary of the Opinion of the European Data Protection Supervisor on the Proposal for a Digital Services Act and a Digital Market Act



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Presentation

EU e-Privacy Rules and their Impact on the Online Advertising Sector

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