Implementation of e-commerce in developing countries: impact and its limitations-Albanian Case study

• Author: Genti Çela
• Position: Faculty of Economy - Tirana University - Albania
• Pages: 66-73

Vol. 2 No. 2

July 2016

Academic Journal of Business, Administration, Law and Social Sciences

IIPCCL Publishing, Tirana-Albania

ISSN 2410-3918

Acces online at www.iipccl.org

66

Implementation of e-commerce in developing countries: impact and its

limitations-Albanian Case study

Genti Çela

Faculty of Economy – Tirana University – Albania

Abstract

TheimplementationofElectronicCommercehereinaerreferredtoaseCommerceinde-

velopedcountries hasbeen provenas anindisputable potentialto amelioratetheeciency

andproductivity indierentareasthereforeitsimplementationis aractingsignicant at-

tention in developing countries. Despite its opportunities established in developed countries,

there were many doubts about the e-commerce implementation in developing countries. That

reluctance is heightened by the limited number of studies on e-commerce and the lack of leg-

islationThispaperaimstocontributeon llingtheresearchgapbyhighlightingthe ecom-

merce implementation in Albania as a developing country, its importance, the level of trust, its

benetsitspositive ornegativeimpacts anditslimitations Thisstudywillbecontinuously

and accordingly updated with new evidence based on research results, along with future

developments of Albania’s economic, political, social and demographic environment. This is

becausedierent areas representdierent infrastructureanddierent socialand economic

characteristicsdierentlevelsoftrustontransactionsdierentaitudestowardsinstitutions

Wehavealso takeinto considerationthatdierentcommunitieshavedierentaitudes to-

ward the acceptance and developments of e-Commerce system. In this paper, we present a

comprehensiveapproachtoecommerceconcentratingspecicallyonAlbanian caseFirstly

weanalyze thecurrent situationofeCommerce Secondlywe payaention to thebenets

and legal strategies for its implementation. The third step consists in presenting the relevant

objectives. We believe and insist that the development of e-commerce in developing nations,

- including Albania, has a positive perspective, if the government, companies and the public

canbeerunderstandandimplementeCommerce

Keywords: e-commerce, m-commerce, e-tailing, cybermall.

Introduction

Even nowadays long aer the emergence of the socalled dot.comInternet

Revolution electronic commerce remains relatively new being developed and

altered constantly in the business management space and the information technology.

There have been and will constantly be discussions on the electronic commerce. There

are always doubts, confusion and misunderstandings about this topic as a result of

thedierenceinachievementsinthecountrieswherethisformofcommercehasbeen

implemented.

Electronic commerce or E-commerce, based on ICT bears an extraordinary potential

to improve the global trade eciency and to integrate the developing countries

in these developments. As a consequence, a considerable rise of e-commerce has

been taking place in developed countries in the last two decades as well as in its

implementation in the developing countries (UNCTAD 2011). The successful adoption