The Importance of corporate culture in transformative programs
| Author | Volker Doberanzke |
| Pages | 8-17 |
Vol
.
6
N
o
. 2
J
u
ly
, 2020
A
cademic Journal o
f
Business,
A
dministration, Law and Social Science
s
II
PCCL Pu
bl
is
h
ing, Graz-
A
ustri
a
ISS
N 2410-391
8
A
cces online at www.ii
p
ccl.or
g
8
The Importance of corporate culture in transformative pro
g
rams
Dr .V
olke
r D
obe
r
a
nz
ke
Ab
str
a
c
t
T
rans
f
ormation is a critical business practice that
f
acilitates the improvement o
f
f
undamental
processes and procedures.
A
lthough well-intended, the success o
f
trans
f
ormative programs is
indeterminate. Corporate culture has been established as a key
f
actor in
fl
uencing trans
f
ormation.
T
his paper was designed to evaluate the role o
f
corporate culture in trans
f
ormative programs.
T
he classi
fi
cation o
f
corporate culture into arti
f
acts, values, and assumptions was
f
ound to
demonstrate the in
fl
uence o
f
culture in change programs e
ectively.
A
rti
f
acts represent aspects
o
f
culture and issues that are visible and decipherable by decision-makers and members o
f
a
n organization. However, decisions and solutions developed based on arti
f
acts are o
en
inaccurate since visible elements and data represent symptoms o
f
underlying problems.
Decision-makers must also consider invisible
f
actors, such as values and assumptions that
a
ctualize arti
f
acts. The implications o
f
cultural values and norms on key business
f
unctions,
including marketing, creativity, and innovativeness, are outlined. Whenever decision-makers
f
ail to account
f
or the obvious and non obvious
f
eatures o
f
culture, trans
f
ormative pro
-
g
rams are compromised. Trans
f
ormative programs succeed when accompanied by cultural
tr
a
ns
fo
rm
a
t
io
n.
K
e
y
wor
d
s
:
trans
f
ormative programs, corporate culture, corporate values
.
I
ntr
odu
ct
io
n
T
rans
f
ormative
p
rograms involve the im
p
lementation o
f
f
undamental changes in
b
usiness o
p
erations. The
p
rimar
y
goal is to identi
fy
underutilized and ine
cient
p
rocesses and
p
rocedures so that relevant solutions and im
p
rovements can be
d
evelo
p
ed and im
p
lemented (Verhoe
f
et al., 2019). Conse
q
uentl
y
, managers
c
an ensure t
h
at on
ly
o
p
timize
d
p
rocesses an
d
p
roce
d
ures are
b
eing use
d
in an
o
rganization, w
h
ic
h
ena
bl
es measura
bl
e im
p
rovement in critica
l
b
usiness o
p
erations.
T
rans
f
ormations can be
f
ocused on
p
rocesses associated with multi
p
le
f
unctions
within an organization such as
p
ersonnel, technolog
y
, customer satis
f
action, market
s
hare, revenue, ex
p
enditure, and warehousing (Buschme
y
er et al., 2016
)
Considering the multi
p
licit
y
o
f
business
f
unctions, each organization can bene
fi
t
f
rom s
p
ecialized trans
f
ormative
p
rograms de
p
ending on inherent needs (Jalagat,
2
016). Ke
y
a
pp
lications o
f
trans
f
ormative
p
rograms include the alignment o
f
a
c
om
p
an
y
with newl
y
established strategic goals, the
p
romotion o
f
innovation, and
reduction o
f
costs (Distanont & Khongmalai, 2020;
A
bdelaal et al., 2018). When
o
rganizational management
f
ormulates new goals such as entr
y
into a new market
o
r the introduction o
f
additional
p
roducts, the im
p
rovement o
f
current
p
rocesses
relevant to the new venture is necessar
y
to ensure success (
A
bdelaal et al., 2018).
S
imilarl
y
,
f
ailure to
p
ush existing boundaries and ada
p
t new technologies can cause
a
n organization’s innovation goals to
f
ail, while cost-cu ing is
p
rimaril
y
de
p
endent
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