Attitudes, expectations and experiences

• Author: Pierre Hausemer - Julia Rzepecka - Marius Dragulin - Simone Vitiello - Lison Rabuel - Madalina Nunu - Adriana Rodriguez Diaz - Emma Psaila - Sara Fiorentini - Sara Gysen - Tim Meeusen - Simon Quaschning - Allison Dunne - Vadim Grinevich - Franz Huber - Linda Baines
• Pages: 15-28

Exploratory study of consumer issues in online peer-to-peer platform markets –

Task 3 Report

3. Attitudes, expectations and experiences

3.1. Drivers and barriers towards using online P2P platforms

There are numerous drivers, numerous reasons to participate on online P2P

platforms.

Directness of transaction: direct selling, direct buying, direct transactions, personal,

between private individuals, between equals, equal negotiation power, convivial, less

fuss

“It’s convivial … It’s an exchange of goods or services between private individuals, not

between a buyer and a shop keeper.” (FR)

“It’s more direct and honest. It’s not a company that wants to make profit at your

expenses.” (DE)

“Besides you can talk directly to the person who sells it. So great…” (PL)

Convenience: speed, fast, immediate, saving time, easy, simplicity, in a few clicks,

useful filters, 24/7

“You can do it from home.” (ES)

“Easy and quick. Everything is done in a few clicks.” (FR)

“You really save time … It’s practical. You find everything you want, without moving

from your sofa, whatever the time or the day.” (FR)

“TicketSwap is super! My pal fell ill. I posted the ticket online and sold it a little under

the price within 15 minutes!” (NL)

Saving or earning money: cheaper, smart deals, bargains, enabling price

comparison, affordable premium products, (additional) income

“It’s not possible to find cheaper accommodation via the traditional economy.” (ES)

“Good deals … Products are less expensive than in the traditional economy… It’s a side

effect of the economic crisis. People have fewer resources than before.” (FR)

"I bought a brand new baby carriage, never been used, which costs 130 BGN but I

bought it for 40 BGN. Such a bargain!” (BG)

“I like it because I can find the best offer on the market.” (IT)

“The sharing economy is just so smart. Oh my. I must say. It’s just so smart!” (DK)

“I really hate going shopping, but at the same time I want to compare prices for

everything. Whoever invented P2P platforms is a pure genius.” (BG)

Saving resources: optimize your personal resources, resourcefulness, recycling,

reducing waste, social responsibility, less spending on marketing, questioning

consumer society, focus on experiences rather than ownership, accumulating fewer

things, ideological

“It’s about optimizing the resources we have.” (DK)