Details about the sample

• Author: Pierre Hausemer - Julia Rzepecka - Marius Dragulin - Simone Vitiello - Lison Rabuel - Madalina Nunu - Adriana Rodriguez Diaz - Emma Psaila - Sara Fiorentini - Sara Gysen - Tim Meeusen - Simon Quaschning - Allison Dunne - Vadim Grinevich - Franz Huber - Linda Baines
• Pages: 7-10

Exploratory study of consumer issues in online peer-to-peer platform markets –

Task 3 Report

1. Details about the sample

1.1. What was the methodology used?

10 countries were included in this qualitative research: Bulgaria, Denmark, France,

Germany, Italy, Poland, Slovenia, Spain, the Netherlands and the UK

Fieldwork took place in the week of 23rd to 27th of May.

One focus group was held in ea ch country. Each focus group took 2 hours. As

foreseen, in most countries minimum 8 people participated in the focus group

discussion. Exceptions were the Netherlands and Spain, where, despite over-

recruitment to anticipate annulations, only 7 people attended.

It was particularly difficult to recruit users of platforms where one can hire other

people to do odd jobs or sell one’s services to do odd jobs for other people. To

increase the chances to find this user profile we enriched the list of eligible platforms,

based on feedback of the European Commission. Eventually, all countries recruited at

least one user, however in France the recruited user for this type of platform did not

turn up for participation.

The respondents invited were recruited via agencies specialized in recruitment for

qualitative studies. The detailed screening questionnaire is included in appendix. The

most important quota are summarized in the table below.

Topic

Criterion

Quota

Gender

Male

min. 3

Female

min. 3

Age

18-34

min. 4

35-54

min. 2

55+

min. 1

Education

secondary education

min. 1

tertiary - vocational

min. 1

tertiary - higher education

min. 2

Experience

as peer-consumer

min. 3

as peer-supplier

min. 3

Type of platform used

buying/selling GOODS

min. 1

sharing/renting GOODS

min. 1

sharing/renting ACCOMODATION

min. 1

sharing/hiring TRANSPORTATION

min. 1

hiring/doing ODD JOBS

min. 1