The Perils of Gender Beliefs for Men Leaders as Change Agents for Gender Equality

AuthorMarieke Brink,Elisabeth Kelan,Anne Laure Humbert
Published date01 December 2019
Date01 December 2019
DOIhttp://doi.org/10.1111/emre.12325
The Perils of Gender Beliefs for Men Leaders
as Change Agents for Gender Equality
ANNE LAURE HUMBERT,
1
ELISABETH KELAN
2
and MARIEKE VAN DEN BRINK
3
1
Oxford Brookes University, Oxford, UK
2
Cranfield School of Management, Bedford, UK
3
Radboud UniversityNijmegen, the Netherlands
This article examines the potentially damaging role that gender beliefs can play in hindering womens equal
representation in leadership positions. Based on a secondary analysis of a large-scale EU-wide survey
(Eurobarometer76.1), the article shows that essentialist genderbeliefs lower support for equalityinterventions such
as quotas or targets,particularly among men as leaders.The results show that discriminatorygender beliefs partially
mediate this relationship and produce a more negative effect among men leaders. The paper contributes to
understanding the role essentialist genderbeliefs often lay the groundwork for gender discriminatory beliefs. Those
in turn hinder support for effectivegender equality measures. Genderessentialist beliefs can be heldby everyone but
are more prevalent amongmen leaders. We conclude that greater gender balance in leadership cannot be achieved
without tackling underlying gender beliefs, particularly among men leaders since they are called upon to enact
change. We therebyargue that simply asking for men to become change agentsfor gender equality is not an effective
strategy if underlying gender beliefs are left unchallenged.
Keywords: gender; leadership; quotas; essentialism; men; targets; beliefs
Introduction
The under-representation of women as leaders on the
boards of publicly quoted companies remains salient in
the EU, where in 2015 an average of 23% of boards
members werewomen across its Member States ranging
from 5% in Malta to 36% in France (European
Commission,2015). To counter these inequalities,several
European countries introduced mandatory or voluntary
quotas for board positions. In 2003, Norway was the first
country to introdu ce mandatory quota s when womens
board representation in listed companies increased only
from 4% in 1992 to 6% in 2002 despite voluntary
measures. These mandatory quotas were more effective:
by 2008, 40% of board members were women (Huse
and Brogi, 2013; Macholdet al., 2013). Several countries,
such as Italy and France followed Norways example and
introduced mandatory quotas in recent years.
The potential for quotas or targets to redress the
imbalance has been acknowledged (Storvik and Teigen,
2010) but at the same time have proved highly
controversial and divisive (Tienari et al., 2009; Seierstad,
2013; Terjesenet al., 2015). Quotas and targetsneed to be
analysed in a context where the rhetoric of merit and
choice are strongin the business community(Broadbridge
and Simpson, 2011; Vinkenburg, 2017). This creates the
ideal of organizations as meritocracies, a social system
where talent and merit alone dictate who receives
advancements or rewards (Scully, 1997; Castilla and
Benard, 2010) without influence from other factors such
as gender. Resistance to quotas in particular might be
fuelled by the perception that quotas threaten this
meritocratic system (Noon, 2007), as in the case of the
UK where the threat of quotas has motivated voluntary
actions but where quotas remain unpopular (Terjesen
and Sealy, 2016). This ideal of meritocracy implies that
gender inequalities are instead attributed to essentialist
beliefs about the traits and/or preferences of women and
men rather than to a system in which systematic biases
prevent equal opportunities. Essentialist beliefs associate
an underlying essenceto some groups of people, for
example on the basis of sex (Brescoll et al., 2013). This
essential nature can be seen as being at odds with
womens perceivedsuitability for board positions (Billing
and Alvesson, 2000; Eagly and Karau, 2002) and may
create resistance to quotas.
Correspondence: Anne Laure Humbert, Oxford Brookes University,
Oxford, UK.E-mail alhumbert@gmail.com
DOI: 10.1111/emre.12325
©2018 European Academy of Management
European Management Review, Vol. 16, , (2019)
1143 1157

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